Review of Managed Services World Congress 2012

Nearly 300 delegates joined 12 sponsors and exhibitors at the 2012 Managed Services World Congress in Berlin, making this the largest event to date. With top level speakers from operators and Managed Service providers giving keynote speeches and joining interactive discussions, the event covered a multitude of issues pertinent to the MS industry.

While network-based managed service agreements remained a key focus of the first day of the event, there was a close link to the customer experience. It is evident that operators and MS providers are working in tight partnership to ensure that the MS relationship improves the user experience as a top priority. As the data flood increases, it becomes more important to support customer demand with a high quality network, and to maintain a good user experience.

Innovation was a key theme of the event, and considered critical for success in the telecoms market going forward. Prominent in the discussion was the belief that innovation is better with partners, and collaboration is the best approach.

This year’s event saw the introduction of software in managed services on a large scale, with dedicated sessions on Managed VAS and Customer Experience Management, as well as a look at environmental issues and cloud-based managed services.

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Hear detailed feedback from this year's attendees and sponsors

What was the focus of the Pre-Conference Workshop?

How can Telecom Network Managed Services Sustain With an Unsustainable Business Model?

Andreas Herzog, Founder and Owner of herzconsult provided detailed analysis and led interactive discussion on:

• Historical development of telecom network managed services
• What made current business models unsustainable for both operator and vendor?
• The future of Telecom Network Managed Services
• Will this bring new managed services vendors

This workshop attracted telecom operators/carriers, who have experience with managed services in the network area, who have a running project or who are just considering to step into this adventure. At the same time this workshop addressed the concerns and issues of today's managed services providers in this field including those who plan to enter this market. The third targeted audience-group were analysts and consultants, who focus on telecom network managed services and who are interested in exchanging their views with a senior telecom managed services executive, who has helped to create this market and held leading positions there for the last 20 years. At the end of the workshop each participant had a very clear picture where the telecom network managed services market stands today and which scenarios will help these great solutions to again create value for both - the customer and the vendor.

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Why sponsor?

Our sponsorship packages are designed to provide maximum profiling opportunities to reach all levels of your target market. Within this event environment you will have the opportunity to promote yourself as a key player and position your message and branding, targeting the wider community. Due to growing success of the series and the increasing demand in branding from potential sponsors our team has extended packages offering to:

• 1 x Diamond Sponsor (Exclusive Series)
• 2 x Platinum Sponsor
• 4 x Gold Sponsor
• 5 x Silver Sponsor
• 6 x Bronze Sponsor

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